BrandPost: Marketing at Speed: The Value of High-Velocity Marketing

Speed matters in almost everything.  And a new “need for speed” is happening right now in customer experience (CX).  It’s about much more than simply how fast your site responds to a click or action.  When brands look at the “speed of CX” this must include the ability to deliver new or highly appropriate content without delay. 

To deliver compelling content quickly, brands need processes and technology platforms to create and utilize it much faster than just a year ago.  The speed of the entire content creation and utilization process must be the focus, not just one component.  in addition, speed must be enabled for a wide range of programs that are uniquely targeted for different personas, not simply a single type of experience or customer.

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