At NetApp, our goal is to deliver a single clear and consistent customer experience across our products, services, and technologies, from on-premises to hybrid to cloud environments. We strive to maximize speed and responsiveness at every touchpoint, with minimal friction—from first contact to evaluation and purchase through deployment, use, support, and refresh.
How do we continuously improve the customer experience? We evaluate multiple sources of customer data, then listen, evaluate, and take action. Every change we make is targeted to increase satisfaction with our products and support.
How do we measure customer satisfaction? (Hint: It goes way beyond NPS.)