BrandPost: Why Organizations Must Move Beyond Digital Experience Management

In this new hybrid working era, CIOs and IT leaders are getting caught in a balancing act between cost optimization, user experience and productivity, security and the consolidation and simplification of their solution stacks. Managing these business demands while catering to user preferences and workstyles is no easy feat.

It comes as no surprise then that employees are growing increasingly more frustrated, with 56% feeling dissatisfied with their IT experience. We can attribute this to the fact that current Digital Experience Monitoring (DEM) tools largely focus on identifying and reporting issues, rather than improving experiences.

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