BrandPost: Preparing for the Unknown in Your Data Strategy

Enterprise data management has transformed over the past couple of decades, with on-premise data stores giving way to the modern cloud-based data warehousing and data lakes. But, no matter where it is housed, the ultimate goal has always been to bring together the right data, in the right place for the right outcome.

In an uncertain environment, like that which businesses are operating in today, the insights that can be gleaned from integrating and mining different data sets can prove invaluable. City Plumbing, for example, integrated past industry data from recessions, which resulted in similar collapses in sales, with its existing insights to help them navigate the pandemic. The agility of its platform to integrate these data sets was critical in gaining a better understanding of how demand would change and enable them to make informed decisions as they plan for the future.

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