The Epic/Apple battle shows how execs think about their business

Other than Apple’s case note slideshow, its internal emails are perhaps the only interesting thing to emerge from Epic’s assault against the App Store. They provide a glimpse into how company execs think.

Android v Apple

As you might expect, there’s plenty of information concerning how Apple works to differentiate iOS from Android, and a little insight into how the company sees services as a way to retain iPhone users. “I am concerned the iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones,” Apple’s Phil Schiller — now an Apple Fellow — told other executives.

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