Apple Privacy Update And Advertisers | Avast

Apple Privacy Update And Advertisers | Avast

Last week, we described the privacy changes happening within Apple’s iOS 14.5. Now, in this post, we’ll be presenting the advertiser’s perspective of the situation at hand. While advertisers may think the sky is falling, the full-on Chicken Little scenario might not be happening. The changes will make it harder – but not impossible – for advertisers to track users’ habits and target ads to their devices.